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CASE STUDY

Le Devoir

60 000
Unique visitors on the comparator in 2 weeks of election campaign
+2K %
Visits from social networks on the Le Devoir website
+233
Average number of visits per internet user between 2011 and 2012

FIND OUT HOW WE DID IT

Adviso has acted as a strategic consultant for Le Devoir for the past four years. In that time, they’ve been involved in all our web projects. The competence and dedication of their team of professionals has unquestionably contributed to the success of Le Devoir on the Web.
Bernard Descôteaux
Editor-in-Chief
1

GUIDING ONLINE ACTIVITY TO BETTER INFORM AND INTERACT WITH READERS

Provide guidance for all of Le Devoir’s web projects, from search engine optimization, to social media use, to developing new interactive tools.
 
 
2

CHALLENGES RELATED TO THE PROJECT

Stand out from the competition in an environment saturated with news and multiple platforms
Attract and retain a readership solicited from all sides
Compete with major communication groups by being an independent player
Maintain the relationship with readers in real time, at the rate of current events, with internal resources already well solicited
3

STRATEGIES DEPLOYED BY
ADVISO

Strategic planning for the redesign and continuous optimization of the site
Developing a brand image online
Continuous SEO Optimization
Measure site performance and train internal team to track results
Development of new interactive tools such as the electoral program comparator
Comment management strategy
Participation in the revenue strategy

REACH THE NEXT LEVEL

1 888-598-1881

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