Case study
Le Devoir
60 000
Unique visitors using the electoral program comparison tool in a two-week period during the electoral campaign
+2K %
Visits to the Le Devoir website originating from social media
+233 %
Average number of visits per user between 2011 and 2012
Find out how we did it
Adviso has acted as a strategic consultant for Le Devoir for the past four years. In that time, they’ve been involved in all our web projects. The competence and dedication of their team of professionals has unquestionably contributed to the success of Le Devoir on the Web.
Bernard Descôteaux
Editor-in-Chief
Guiding online activity to better inform and interact with readers
Challenges related to the project
Stand out from the competition in a saturated news environment and on a proliferation of platforms
Attract and win the loyalty of a broad readership
Measure up to the major players in communications as an independent player
Maintain a real-time relationship with readers and delivering news as it happens, in spite of already over-taxed internal resources
Strategies deployed by Adviso
Strategic planning for the redesign and continual optimization of the site
Development of an online brand image
Continual optimization of search strategy
Measure site performance and train internal teams to monitor results
Development of new interactive tools, such as the electoral program comparison tool
Comment management strategy
Participation in monetization strategy
Services deployed at Adviso
Le Devoir
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