Case study

Le Devoir

60 000
Unique visitors using the electoral program comparison tool in a two-week period during the electoral campaign
+2K %
Visits to the Le Devoir website originating from social media
+233 %
Average number of visits per user between 2011 and 2012

Find out how we did it

Adviso has acted as a strategic consultant for Le Devoir for the past four years. In that time, they’ve been involved in all our web projects. The competence and dedication of their team of professionals has unquestionably contributed to the success of Le Devoir on the Web.
Bernard Descôteaux

Guiding online activity to better inform and interact with readers

Provide guidance for all of Le Devoir’s web projects, from search engine optimization, to social media use, to developing new interactive tools.

Challenges related to the project

Stand out from the competition in a saturated news environment and on a proliferation of platforms
Attract and win the loyalty of a broad readership
Measure up to the major players in communications as an independent player
Maintain a real-time relationship with readers and delivering news as it happens, in spite of already over-taxed internal resources

Strategies deployed by Adviso

Strategic planning for the redesign and continual optimization of the site
Development of an online brand image
Continual optimization of search strategy
Measure site performance and train internal teams to monitor results
Development of new interactive tools, such as the electoral program comparison tool
Comment management strategy
Participation in monetization strategy

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Discover how we can help you reach your goals.