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CASE STUDY

Auto123.com

+51 %
Number of visits
+80 %
Number of visits from search engines (natural traffic)
+22 %
Number of page views

FIND OUT HOW WE DID IT

We have great confidence in Adviso's expertise and have always worked with competent and experienced specialists. The results obtained also speak for themselves.
Martin Goudreau
Managing Director, Auto123.com and Evolio
1

STRATEGIC SUPPORT DURING THE WEB REDESIGN

Adviso participated in the reengineering of this major portal in the automobile industry through the contribution of its expertise in web usability, SEO and web analytics. The main objective of the project was to increase the number of page views and visitors, as well as advertising revenues, all the while offering a simple and intuitive user experience.
 
2

CHALLENGES RELATED TO THE PROJECT

Increase site positioning in search engines within a highly competitive industry
Develop traffic creation and retention strategies
Design simple tools and interfaces to facilitate access to content (more than 100,000 pages)
Design and execute keyword buying strategies for complex campaigns (+10,000 keywords)
Take into account the advertising imperatives of the site without harming visitors
3

STRATEGIES DEPLOYED BY
ADVISO

Benchmark competitors to identify best practices and create new vehicle buying tools
Study search trends to create an appropriate landing page strategy
Optimize the main pages of the site to use the most relevant keywords
Create site positioning models combining ergonomics and SEO
Develop the community aspect of the site and encourage user-generated content
Monitor site performance monthly to identify areas where the site can improve and provide appropriate recommendations
Integrate new technologies and features relevant to the site such as content markup, RSS, Google Maps and Twitter
Continuously optimize Adwords accounts to reduce the cost of customer acquisition in the automotive sector
Ensure the training of the internal team (editors, representatives, developers, etc.)

REACH THE NEXT LEVEL

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