Case study

+51 %
Number of visits
+80 %
Number of visits via search engines (organic traffic)
+22 %
Number of pages viewed

Find out how we did it

We have great confidence in Adviso’s expertise and always had the chance to work with the best consultants that had the right competencies and a great deal of experience. The results we achieved also speak for themselves.
Martin Goudreau
General Manager, and Evolio

Strategic support for a site redesign

Adviso participated in the reengineering of this major portal in the automobile industry through the contribution of its expertise in web usability, SEO and web analytics. The main objective of the project was to increase the number of page views and visitors, as well as advertising revenues, all the while offering a simple and intuitive user experience.

Challenges related to the project

Improving the positioning of the site in organic search engine results in order to increase the portal’s visibility and thus increase organic traffic
Developing strategies to create traffic and promote loyalty
Designing simple tools and interfaces that make it easier to access content (+ than 100,000 pages)
Developing and executing paid positioning strategies for complex campaigns (+ than 10,000 keywords)
Developing and executing paid positioning strategies for complex campaigns (+ than 10,000 keywords)

Strategies deployed by Adviso

Benchmark competitors to identify the best practices and create new tools to facilitate shopping for a vehicle Study search trends to create an appropriate landing page strategy
Optimize the main pages of the site to use the most relevant keywords
Create site-positioning models that combine web usability and SEO
Develop the site’s community aspect and encourage user-generated content
Perform a monthly follow up of the site’s performance to identify situations where the site can be improved and provide the appropriate recommendations
Integrate new technologies and functionalities relevant to the site such as content tagging, RSS, Google Maps and Twitter
Ongoing optimization of pay-per-click accounts in order to decrease the client acquisition cost in the automobile industry
Training of the internal team (editors, representatives, developers, etc.)

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