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Séries ALLEZ AU FOND DES CHOSES

Recent Data Science & AI Marketing posts

Business

Insight — a tool for strategic decision-making

  • TECHNICAL LEVEL
  • Reading / 10 min.
Tech

Why is customer satisfaction essential to loyalty?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

Data, the beating heart of relationship marketing

  • TECHNICAL LEVEL
  • Reading / 7 min.
Cookie Apocalypse

Why the performance indicators you use will become unreliable

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to

Why the performance indicators you use will become unreliable

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to

Why the performance indicators you’re using will become less reliable

  • TECHNICAL LEVEL
  • Reading / 6 min.
Series

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • TECHNICAL LEVEL
  • Reading / 5 min.
Cookie Apocalypse

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

Why export your Google Analytics 4 data to BigQuery

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech

Why You Should Export Your Google Analytics 4 Data to BigQuery

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to

How to ensure a successful transition toward Google Analytics 4?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business

Accelerate the adoption of artificial intelligence to support business growth

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech

How to improve business performance by combining business and marketing intelligence in your data warehouse

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech

The Difference Between Data Warehouses and Data Lakes

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech

What is a Data Lake? (Data Lake)

  • TECHNICAL LEVEL
  • Reading / 16 min.
Tech

What is a Data Lake: A Deep Dive Explanation

  • TECHNICAL LEVEL
  • Reading / 15 min.
Tech

AI and CX: powerful allies for more effective marketing

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

Google Ads: new decade, new structure

  • TECHNICAL LEVEL
  • Reading / 9 min.
Business

Law requiring explicit consent for data use in Quebec: All smoke and mirrors

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

Why is AI essential to your future as a marketer?

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech

The slippage of third-party audiences

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech

The problem with third-party audiences

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech

The Countdown to the Cookie Apocalypse Is Officially On

  • TECHNICAL LEVEL
  • Reading / 10 min.
Tech

Is it possible to predict a page’s Google ranking?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

Data at the service of marketing automation

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

Big data and business intelligence, some ideas that rhyme with ROI

  • TECHNICAL LEVEL
  • Reading / 3 min.