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Recent Data Science & AI Marketing posts

Tech
Moulaye Traore
03 Apr 2023

The engagement system: A critical tool for achieving relationship marketing success

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Léa Bernaix
03 Mar 2023

Insight — a tool for strategic decision-making

  • TECHNICAL LEVEL
  • Reading / 10 min.
Tech
Moulaye Traore
03 Mar 2023

Why is customer satisfaction essential to loyalty?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Moulaye Traore
07 Feb 2023

Data, the beating heart of relationship marketing

  • TECHNICAL LEVEL
  • Reading / 7 min.
Cookie Apocalypse
Aurélie Bailliache
22 Dec 2022

Why the performance indicators you use will become unreliable

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Aurélie Bailliache
25 Feb 2021

Why the performance indicators you use will become unreliable

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Aurélie Bailliache
25 Feb 2021

Why the performance indicators you’re using will become less reliable

  • TECHNICAL LEVEL
  • Reading / 6 min.
Series
Roger Kamena
01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • TECHNICAL LEVEL
  • Reading / 5 min.
Cookie Apocalypse
Roger Kamena
01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Roger Kamena
11 Jan 2021

Why export your Google Analytics 4 data to BigQuery

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Roger Kamena
11 Jan 2021

Why You Should Export Your Google Analytics 4 Data to BigQuery

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Aurélie Bailliache
30 Nov 2020

How to ensure a successful transition toward Google Analytics 4?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Jean-François Renaud
30 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Moulaye Traore
29 Jun 2020

How to improve business performance by combining business and marketing intelligence in your data warehouse

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Roger Kamena
29 Jun 2020

The Difference Between Data Warehouses and Data Lakes

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Roger Kamena
01 Jun 2020

What is a Data Lake? (Data Lake)

  • TECHNICAL LEVEL
  • Reading / 16 min.
Tech
Roger Kamena
04 May 2020

What is a Data Lake: A Deep Dive Explanation

  • TECHNICAL LEVEL
  • Reading / 15 min.
Tech
Roger Kamena
02 Mar 2020

AI and CX: powerful allies for more effective marketing

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Nicolas Villeneuve
02 Mar 2020

Google Ads: new decade, new structure

  • TECHNICAL LEVEL
  • Reading / 9 min.
Business
Nicolas Scott
14 Feb 2020

Law requiring explicit consent for data use in Quebec: All smoke and mirrors

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Roger Kamena
03 Feb 2020

Why is AI essential to your future as a marketer?

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Pascal-Philippe Bergeron
03 Feb 2020

The slippage of third-party audiences

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech
Pascal-Philippe Bergeron
31 Jan 2020

The problem with third-party audiences

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Roger Kamena
16 Jan 2020

The Countdown to the Cookie Apocalypse Is Officially On

  • TECHNICAL LEVEL
  • Reading / 10 min.
Tech
Clément Hochedez
04 Nov 2019

Is it possible to predict a page’s Google ranking?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Louis-Philippe Mathieu
24 Aug 2017

Data at the service of marketing automation

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Julia Kowalczyk
04 Dec 2012

Big data and business intelligence, some ideas that rhyme with ROI

  • TECHNICAL LEVEL
  • Reading / 3 min.
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