Business

BEYOND DIGITAL

Èva Morin

Èva Morin
Following a Master's degree in Communication at Carleton University, where she focused mainly on issues related to women's use of technology, she previously held roles as a generalist in marketing and communications in the cultural sector before joining Adviso. As a specialist, Èva focuses mainly on strategic planning, marketing and website redesign mandates. Her projects have enabled her to work in a wide range of industries, including food, culture, education, retail and public institutions. She stands out for her rigor, outstanding interpersonal skills and passion for delivering actionable solutions to her clients' contexts.

Recent Posts

Business

Opinion: Planning for the future when the present is uncertain

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
Business

[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
Business

Let's set the table: Market trends in the food industry

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

14 Nov 2025

How artificial intelligence is transforming customer experience (CX)

  • Reading / 6 min.
  • Video
15 Sep 2025

With AI controlling Google Ads, what if marketers lose their expertise?

  • Reading / 2 min.
  • Video
11 Aug 2025

The era of AI and instant answers: How to reposition your brand to exist without clicks

  • Reading / 7 min.
  • Video
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
Subscribe
GET YOUR MONTHLY DOSE OF THE BEST OF DIGITAL STRATEGY.

Explore

Beyond digital

Smart tools, smarter you

Geek Out

Dig deeper