Team lead SEO

Adviso is currently searching for an SEO Team Lead for its Media team.

In this role, you will manage complex SEO projects while orchestrating the development and performance of your team. You will report directly to the Vice President, Integrated Communications Strategy, and act as a strategic facilitator between SEO and SEM to increase customer value.

Are you someone who combines deep technical expertise, strategic vision on emerging issues (AEO/GEO, generative AI), and unifying leadership? Then this opportunity is for you!

A typical day will involve:

• Taking charge of complex SEO mandates and ensuring the team's profitability by optimizing project assignments, time estimates, and the quality of deliverables;
• Act as a strategic facilitator between the SEO and SEM teams to identify synergies and optimize client budget allocation in order to collectively reduce their acquisition costs;
• Drive the integration of AEO/GEO (Generative Engine Optimization, Answer Engine Optimization) strategies into existing mandates by identifying monetization opportunities with clients;
• Work closely with the Sales and Consulting teams to acquire new clients and strategically develop existing accounts;
• Manage the SEO team by setting clear objectives and ensuring the continuous professional development of your experts;
• Proactively plan, anticipate, and manage project assignments to maximize the team's workload and profitability;
• Validate the quality and consistency of deliverables and turn around struggling projects by adapting quickly and solving issues creatively;
• Structure pricing grids, identify opportunities for upsells and renew.
  

You should take on this professional challenge if you have: 

• A minimum of 8 years of experience in SEO, in an agency or in large-scale client contexts;
• An excellent understanding of the technical aspects of the web and SEO, as well as content strategy;
• Concrete experience in managing complex projects and multiple accounts;
• Relevant experience in team management or mentoring SEO professionals;
• Familiarity with essential SEO tools: Google Search Console, Ahrefs, Screaming Frog, Google Analytics 4;
• Fluency in French and English, both spoken and written, is required to ensure effective communication with our national and international clientele;
• The right to work in Canada.
  

You will have a head start if you have the following assets:

• Ability to learn quickly and integrate new SEO approaches (AEO/GEO, generative AI);
• Understanding of SEM principles and SEO-SEM complementarity to optimize overall marketing performance;
• Understanding of client business models and ability to translate their objectives into tangible SEO strategies;

To succeed in this position, you must be someone who is:

• Results-oriented, focused on growth and profitability;
• Visionary on emerging SEO issues;
• Collaborative and cross-functional;
• A skilled communicator and influencer;
• A natural leader;
• Proactive, independent, and adaptable.
  

Thank you for your interest in being part of the adviso team.

We give our full attention, in complete confidentiality, to each resumé submitted. However, although we’re grateful for every application we receive, only those whose profile matches the challenge we’re offering will be contacted.

Adviso subscribes to the principle of employment equity and invites women, visible minorities, indigenous people, people with disabilities, LGBTQ2S+ people and otherwise marginalized people to apply.