Senior SEM Strategist

Adviso is currently looking for a senior SEM strategist.

Do you know everything there is to know about search engines? Have you mastered the art of understanding user queries for the purpose of strategically positioning your clients’ products and services? Would you be interested in putting your expertise to work on stimulating projects and evolving our SEM practice at adviso? If so, we’d like to meet with you!

You are someone who stands apart from the crowd for your analytic mindset, intellectual curiosity, creativity, and initiative. Being highly interested in marketing and media, you enjoy analyzing and planning as much as you do producing performance estimations and presenting recommendations that are aligned with clients’ business objectives.

On a daily basis, your unparalleled team spirit facilitates your close collaboration with colleagues in digital media as well as all of the other teams at adviso (CX, content, SEO, analytics, and data science) in order to maximize your clients’ business results through omnichannel strategy, marketing data analysis, and content marketing.

A typical day will involve : 

• Defining and putting in place SEM strategies that are aligned with clients’ business objectives, with measurable projections, performance estimations, and key performance indicators (KPIs)
• Deploying campaigns on Google Ads, Microsoft Advertising, and other emerging platforms, in collaboration with a team of specialists and analysts
• Contributing to the evolution of our SEM practice: road map, tracking trends, guiding and developing team talent
• Participating in the design and presentation of substantial reports for clients 
• Offering guidance to and fostering strategic thinking in our clients
• Producing digital audits and competitor analyses
• Supporting the team during client pitches to highlight adviso’s SEM expertise
• Shifting the perception of marketing from being a cost centre to a profit centre by integrating ideas of profitability and comprehensive performance measurement, including offline conversions

You should take on this professional challenge if you have :

• A minimum of 5 years of relevant experience in digital media, mainly in SEM
• A minimum of 4 years of experience in digital strategy
• A firm grasp of campaign management and optimization tools, mainly on Google Ads or Search Ads 360 platforms and Bing Ads
• An understanding of Google Merchant Center and experience managing Shopping/PMax campaigns
• Experience using ad servers (Campaign Manager or another tool)
• A good grasp of analytics platforms such as Google Analytics or Adobe Analytics
• Experience in lead generation, e-commerce, and brand awareness
• An excellent grasp of French and English, both oral and written
• The right to work in Canada

To succeed in this position at adviso, you  must be someone who is :

• Rigorous and well organized
• An excellent multitasker who thrives in a dynamic environment
• Respectful of deadlines
• Focused on results
• Able to effectively communicate and explicate information
• Highly committed to clients and the missions delegated to you
  
  

Thank you for your interest in being part of the Adviso team.

We give our full attention, in complete confidentiality, to each resumé submitted. However, although we’re grateful for every application we receive, only those whose profile matches the challenge we’re offering will be contacted.

Adviso subscribes to the principle of employment equity and invites women, visible minorities, indigenous people, people with disabilities, LGBTQ2S+ people and otherwise marginalized people to apply.