Case study
Cascades Boutique
50 %
Sales thanks to A/B tests
80 %
Of bloggers surveyed mentioned the cardboard Christmas tree
5.05 %
Conversion rate for the site
Find out how we did it
Partners in our B2C revolution
Christian Dubé
Vice-President, Business Development
Developing a brand image for Cascades Enviro on the web
Challenges related to the project
Transforming a strictly B2B business by making them speak about an innovative new product directly with the consumers.
Developing a site that is able to adapt to the different seasons and an increase in product sales
Strategies deployed by Adviso
Comprehensive strategic planning and support throughout the various stages of the site’s development
Marketing of the site in North America and Europe, namely via social media networks given the product’s innovative nature and appeal to several communities (ecologists, designers, etc.)
Realization of A/B tests on the site in order improve the conversion rate
Use of the Simple Green Action community to reach out to brand ambassadors
Cascades Boutique
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