CASE STUDY

Cascades Boutique

FIND OUT HOW WE DID IT

Partners in our B2C revolution

Christian Dubé

Vice-President, Business Development

DEVELOPING A BRAND IMAGE FOR CASCADES ENVIRO ON THE WEB

Plan, develop and market an on-line store for the sale of Cascades’ adorable, cardboard Christmas trees, within 2 months … in three languages and on two continents.

CHALLENGES RELATED TO THE PROJECT

Transform a purely B2B organization and make it talk about an innovative product directly to consumers

Develop a site that can evolve according to the seasons and the increase in products sold

STRATEGIES DEPLOYED BY ADVISO

Complete strategic planning and support in the development of the site

Marketing of the site in America and Europe, especially in social media since the product was innovative for several communities (ecologist, design, etc.)

Conducting A/B tests on the site to improve the conversion rate

Use of the Petit Geste Vert community to reach brand ambassadors