With a bachelor’s in business administration and a master’s in e-commerce from HEC Montréal, Édouard began his career as a digital analyst at Yellow Pages Group. With a strong interest in UX and data analysis, he has been developing his Adviso team since January and drawing on his professional experience while devoting himself to web optimization. What drives him? Have a direct impact on the user journey and be able to measure concretely the impact of his actions.
Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.
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