Retouradviso, a leader in the field of digital marketing, is currently searching for a practice lead in programmatic to strengthen its media team and drive innovation in programmatic advertising.
If you are captivated by the programmatic ecosystem and would like to play a key role in the strategic and operational development of our clients’ campaigns, this is a great opportunity for you!
A typical day will involve:
- Defining and leading clients’ programmatic strategies while ensuring the optimal use of DV360, CM360, and DSP/ad server platforms, amongst others
- Leading the programmatic while ensuring knowledge-sharing and expertise-building of the team
- Managing Campaign Manager 360 (CM360), the primary platform for managing campaigns and measuring performance
- Optimizing programmatic media purchases based on clients’ business goals through the integration of expertise in local and international markets
- Keeping abreast of strategic and technological developments in programmatic, the evolution of platforms, and data privacy regulations (such as the disappearance of third-party cookies, Privacy Sandbox, data clean rooms, etc.)
- Formulating recommendations for optimizing attribution, tracking, and measurement of multiplatform campaigns
- Representing adviso in our relationship with technology partners (Google, Amazon, The Trade Desk, etc.) and ensuring the smooth operation of certification and training processes
- Actively participating in business development, especially when supporting teams during client presentations, by contributing to the development of strategic recommendations and highlighting adviso’s expertise in programmatic
- Developing tools and processes for automating programmatic operations and optimizing their effectiveness
You should take on this professional challenge if you have:
- A minimum of 5 years of experience in programmatic, including advanced expertise in Google Marketing Platform (GMP), DV360, CM360, and other DSPs such as Amazon DSP and The Trade Desk
- Solid experience in multiplatform programmatic campaign management and the optimization of media buying
- An excellent understanding of first-party data, audience strategies, and the issues related to personal data protection and user identification
- Advanced skills in performance measurement (attribution, advanced tracking, GA4 integration, etc.)
- Solid skills in communication, popularizing technical concepts, and client presentations
- A solid grasp of French and English, both oral and written, for the purpose of interacting with our national and international clientele
To succeed in this position at adviso, you must be someone who is:
- Equipped with good business sense and focused on achieving concrete, measurable objectives
- An expert in client relationship management, able to understand client expectations and respond to them effectively
- Focused on teamwork, knowledge transfer, and collaboration, and who works effectively with all stakeholders to achieve common goals
- Proactive and independent, exhibiting great intellectual curiosity and proven adaptability when faced with industry changes while effectively managing priorities
- Committed to continuous professional development and guided by higher-than-average quality standards while constantly striving to exceed expectations
Thank you for your interest in being part of the Adviso team.
We give our full attention, in complete confidentiality, to each resumé submitted. However, although we’re grateful for every application we receive, only those whose profile matches the challenge we’re offering will be contacted.
Adviso subscribes to the principle of employment equity and invites women, visible minorities, indigenous people, people with disabilities, LGBTQ2S+ people and otherwise marginalized people to apply.
