Lucie De Almeida

Lucie De Almeida

Lucie specializes in customer experience and CRM at Adviso. Passionate about digital marketing, she didn’t hesitate to choose CRM as her specialty. For over five years, Lucie has guided a range of businesses in developing their email marketing strategy, for both B2B and B2C.

Posts by Lucie De Almeida
Email marketing, the essential part of marketing mix
Email icon, symbol of email marketing

Email marketing, the essential part of marketing mix

Is email dead?

September 9, 2026 10 min read
What is the ideal width for an email?
A marketing manager tests the email dimensions of the newsletter he created

What is the ideal width for an email?

When you design a newsletter, one question quickly arises: What dimensions should an email have?

September 8, 2026 5 min read
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers

Accessibility in email marketing: Principles and best practices for effective communication with all of your customers

Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …

August 29, 2024 10 min read
Optimize your email campaigns by applying best practices

Optimize your email campaigns by applying best practices

To employ an effective email marketing strategy, you need to take a lot of parameters into considera …

March 11, 2024 17 min read

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