adviso Strengthens Its Leadership Team

Over the past 12 months, adviso has strengthened its leadership team with the addition of several senior leaders across media, SEO, business development and finance. These appointments reflect a broader transformation underway at adviso as the company evolves into a business marketing consulting firm, bringing strategy, media, data and technology together to drive sustainable business growth for its clients. 

Olivier Houle and Lucas Delanne have joined the integrated media leadership team, while Florian Valloire has been appointed Director, SEO/GEO, Milia Yalioua as Business Lead, and Mao-Pier Héraut as Director of Finance.

From Digital Agency to Business Marketing Consultancy

This evolution didn’t happen overnight. For several years, adviso has steadily expanded its role with clients, moving beyond its roots in digital expertise toward a broader, more integrated consulting model.

In 2026, this transformation took another step forward with adviso positioning itself as a business marketing consultancy.

At the heart of this vision is a simple belief: marketing performance can no longer be approached in silos. Media, data, technology, customer experience, discoverability and business strategy all need to contribute to a shared understanding of growth.

The rapid rise of artificial intelligence makes this integration even more critical. From search and media buying to data analysis and customer experience, AI is reshaping both consumer behaviour and the tools organizations use to understand and reach their audiences.

This approach is already reflected in the mandates entrusted to adviso. Organizations of all sizes, facing a wide range of business challenges, are increasingly turning to the firm for support across broader and more integrated areas of their marketing.

A Media Vision That Goes Beyond Digital

Strengthening adviso’s media leadership is a direct part of this transformation.

With Olivier Houle joining as Director of Integrated Media Strategy and Lucas Delanne as Media Director, adviso continues to build an offering that moves beyond the traditional divide between digital and traditional media.

For Olivier Houle, the appointment marks a return to adviso, where he previously served as a media team lead. Following several roles at other agencies, he returns with a broader perspective on the industry and now leads adviso’s integrated media strategy.

Today, performance can, and should, be measured across the entire media ecosystem.

This evolution further strengthens adviso’s positioning as a performance media agency, with an integrated approach to strategy, investment, data and measurement.

Evolving SEO for the AI Era

Florian Valloire’s appointment as Director, SEO/GEO is another part of this broader media vision.

Generative AI is rapidly changing how consumers search for information, discover brands and evaluate their options. Traditional search engines are introducing new AI-powered experiences of their own, while platforms such as ChatGPT are becoming search and discovery environments in their own right.

SEO is evolving as a result. It is no longer simply about optimizing a brand’s presence on a Google results page. It is about making brands discoverable wherever their audiences are looking for answers, whether through a traditional search engine or an AI-powered experience.

For adviso, SEO, generative search and paid media therefore need to work together. The goal remains the same: maximizing brand visibility, relevance and authority across an increasingly fragmented search journey.

Building the Foundation for What’s Next

This year of transformation extends beyond adviso’s service offering.

Milia Yalioua’s appointment as Business Lead strengthens business development, client relationships and new growth opportunities, while Mao-Pier Héraut’s arrival as Director of Finance helps build the organizational structure needed to support adviso’s longer-term ambitions.

Individually, these five appointments address specific needs. Together, they tell a broader story about where adviso is headed.

After several years of breaking down silos across its areas of expertise, the firm is entering a new phase: bringing business consulting, marketing, media, data, technology and artificial intelligence together around a shared vision of performance and growth.

It’s a transformation that has been years in the making, but one that has undoubtedly accelerated over the past 12 months.