adviso is proud to announce a new strategic mandate with Tourisme Laval aimed at supporting the evolution of its marketing, digital, and performance management practices.
In an environment where traveler expectations are evolving rapidly, Tourisme Laval is looking to deepen its understanding of its audiences, better measure the impact of its initiatives, and maximize the contribution of its marketing investments to the visibility and growth of the destination.
The mandate awarded to adviso encompasses media management, business intelligence, digital marketing advisory services, and strategic consulting. This collaboration will help optimize media investments, enhance performance measurement, and support the ongoing evolution of the organization’s marketing practices.
“We chose adviso because this mandate required more than media or digital expertise. We were looking for a partner capable of understanding the role of a destination management organization, connecting strategy with data, and helping us better translate our marketing investments into visitation, awareness, and economic impact for Laval,” said Christine Métayer, President and Chief Executive Officer of Tourisme Laval.
“Tourisme Laval has an ambitious vision for the future of the destination. We are pleased to bring adviso’s expertise to help their teams evolve their practices, gain a better understanding of what drives results, and maximize the impact of their initiatives among visitors and across Laval’s tourism ecosystem,” said Jonathan Pollender, Senior Consultant, Business Strategy and Client Growth at adviso.
