One year after being named AI Agency of the Year by Google Canada, adviso is once again among the Canadian agency finalists at the 2026 Google Search Honours Awards.
In 2025, the title recognized how the Montreal-based consulting firm had integrated artificial intelligence into its media strategies to drive measurable growth for its clients. One year later, AI has continued to gain momentum at adviso, evolving from targeted use cases to deeper integration into how the firm analyzes, predicts and optimizes marketing performance.
This evolution includes the development of predictive models to anticipate profitability and retention, the use of AI to hyper-personalize campaigns at scale, Marketing Mix Modeling, and the development of AI agents designed to accelerate marketing analysis and optimization.
Against this backdrop, adviso returns as one of six agencies recognized by Google Canada this year, alongside SearchKings, LGG Media, TRIBBUTE, PHD and WPP Media.
But this drive for innovation also raises a question that is becoming increasingly difficult to ignore: how can we push the possibilities of AI further without losing sight of its impact?
Among this year’s agency finalists, adviso is the only certified B Corp, a certification that assesses a company’s performance beyond financial results, including its governance and impact on employees, communities, the environment and customers.
It is a particularly relevant distinction at a time when the rapid adoption of artificial intelligence is prompting the industry to consider not only what the technology can achieve, but also how it is being used.
AI is evolving at an incredible pace, and the opportunities for our clients are immense. But for us, innovation cannot be measured solely in performance gains. It must also come with thoughtful consideration of how we use technology, data and the resources that make it all possible. Being recognized by Google once again while continuing to uphold the commitments that come with our B Corp certification is a strong validation that we can keep pushing the boundaries of performance without losing sight of our responsibility to people and the planet, says Nicolas Villeneuve, Media Director and Partner at adviso
This commitment is also reflected in the firm’s internal practices. As part of its B Corp journey, adviso has reviewed its AI and media practices to make them more environmentally responsible and has integrated the calculation of its carbon footprint into its financial statements.
This second consecutive nomination reinforces a conviction at adviso: the next chapter of AI in marketing will not be defined solely by the power of the technology, but by companies’ ability to use it to create value in a sustainable and responsible way.
After winning the title in 2025, adviso will find out in November whether it will be named AI Agency of the Year for a second consecutive year.
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