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Quebec’s Law 25: business cases, legal impacts and solutions
Legislation modernizing legal provisions for the protection of personal information (called Law 25) …
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The end of cookies: 3 specific solutions (video)
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
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Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
Artificial intelligence in marketing: Get ready for the trough of disillusionment
If for the past year or so there’s been one subject on everyone’s lips at marketing and business eve …
Tell us about your problems rather than your solutions
We are an expert firm that offers agency and consulting services, so our clients come to us for help …
Why focus on your problems rather than your solutions
We are a firm of experts offering agency and consulting services, so our clients ask us for help in …
Blending innovation, a strong employment brand, and profitability
What do the three concepts in this title of this article have in common? They are the essential char …
Why getting involved in academia is important for Adviso
Adviso was born from a desire to transform acquired knowledge into technological support for compani …
Reinventing Facebook or Amazon for Quebec is a bad idea
It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to c …
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Video conference: 6 opportunities to seize for SMEs in web marketing
CONTENT & SEO A conference that dates from 2012 but is still relevant. It was the final conferen …
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Performance media buying – Boomerang Conference 2013
I am pleased to share with you my conference on performance media-buying presented yesterday at Info …
How technology is influencing consumption in 2012 | Infopress Conference
I gave this talk earlier today and it was very enjoyable. I was asked to immerse myself in the not s …
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Google Analytics Premium: tailor-made for large companies
Great news at Google, where a new paid and improved version of Google Analytics is offered to major …
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
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Christmas Turkey Recipe Adviso
Well it's the holidays and today is the day after a party here at the office, so it's perfect for a …
Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …
27 practical tips on web ergonomics: a summary
When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …
Integrating Social Media into a Web Strategy: A Summary
This article is in fact the summary of a more imposing document, a presentation in fact delivered to …
Trends 2007: democratization of personal syndication
I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …
Business philosophy: Google vs. Microsoft
Following a conversation with the journalist from Les Affaires newspaper Jérôme Plantevin, I share w …
The web of millennials
The more the Internet makes its way into our offices, our living rooms and our schedules, the more w …
CMS and Accessible Relationship Marketing
In previous articles, I discussed the irrefutable advantages of using a content management system (C …