Hans Laroche
Hans is a recognized expert in relationship marketing. With an impressive track record of over 35 years in relationship marketing, he has contributed to the relationship strategies of many Canadian and international brands, including Videotron Business Solutions, La Société des casinos du Québec, Nespresso, McKesson, Fido, Belairdirect, Mastercard Canada, Metro Group and Desjardins. Hans has been teaching at university for 28 years. He teaches relationship marketing in the Master's program in marketing communication at the University of Sherbrooke and Omnichannel strategies in the graduate program at ESG UQAM. Hans holds a Bachelor's degree in Business Administration and a Master's degree in Marketing from the University of Sherbrooke.
Is your loyalty program measuring the right KPIs?
After spending 30 years in loyalty, I’ve made a worrying observation: Loyalty programs are often man …
Why integrate gamification into a loyalty program?
Canadians are increasingly participating in gamification activities within loyalty programs.1
Top 10 best loyalty programs in Canada
Technology is evolving, as are consumer expectations. That means loyalty programs are changing too.
How artificial intelligence is transforming customer experience (CX)
For a long time, artificial intelligence (AI) was perceived as a futuristic vision. Today, AI is no …
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
8 trends in loyalty in 2025
Given that over 19 loyalty programs have a presence in Canadians’ wallets1, which represents signifi …
The top 10 best loyalty programs in Canada in 2024
This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7th edi …
Six key factors for success with B2B loyalty programs
A good B2B loyalty strategy delivers growth. To put together a successful program, you need to consi …
2023 LoyalT study webinar
The LoyauT study is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyauT, th …
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Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
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Investing in loyalty during a period of inflation
In recent months, economic instability has brought its share of uncertainty and represents a source …
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