Double Recognition for Simons and adviso at the 2026 eTail™ Innovation Awards

On May 4 in Toronto, Simons and adviso were recognized at the 2026 eTail™ Innovation Awards for multichannel campaigns developed jointly over the past year. 

They received the awards for Best Multichannel Campaign and Rising Canadian Brand, recognizing both campaign performance and the brand’s growth across Canada.

These distinctions highlight the quality of work delivered by the Simons teams, particularly under the leadership of Étienne Bellavance-Martin and Frederick Lecoq, as well as the close collaboration with Adviso’s data and media strategy teams.

Deployed across Canada, the strategy aimed to better align media investments with business realities, taking into account regional, linguistic, and commercial differences. By structuring campaigns around business value and integrating automation and artificial intelligence approaches, the teams were able to significantly improve overall performance while optimizing investments.

“This type of recognition confirms that a well-structured media strategy, supported by strong data and clear business objectives, can generate concrete and lasting impact,” says Nicolas Villeneuve, Media Director at adviso. 

This double recognition illustrates the potential of close collaboration between an established brand and a strategic partner when business objectives, data, and execution are fully aligned.