Simon Lamarche

Simon is an Associate and co-founder of Adviso. A pragmatic and innovative strategist, he knows how to find new trends that will change the Web, and apply to his clients' contexts. His fine expertise has allowed him to complete numerous major projects both in strategic planning and digital merchandising.

Insight and Media Strategy

RDV Media – A busy day and some heated debates

Yesterday was the first Infopresse media day. I reached about 750 people from all types of media (TV …

September 15, 2009 4 min read

Data Strategy +2

Performance measurement 2.0

For many, web performance measurement means “clicks” and “page views”. This data, although useful, g …

April 14, 2008 3 min read

Conversion Rate Optimization (CRO) +1

Setting good performance measures, a practice that guarantees success!

With the maturity of the Internet, it is now possible to better use Web performance measurement tool …

April 6, 2004 2 min read

Simon Lamarche

RDV Media – A busy day and some heated debates

Performance measurement 2.0

Setting good performance measures, a practice that guarantees success!

Find and leverage what really matters.