Nathalie Tremblay

Nathalie Tremblay

Since the beginning of her career, Nathalie has contributed to the shift of traditional companies to the digital world and has led key projects in high-growth companies, helping them transform their business strategy into a coherent plan to target customers at all stages of the customer experience journey. With over 20 years of experience in digital strategy, e-commerce, strategic planning, demand generation and go-to-market strategy, Nathalie has a proven track record of transformation and growth that delivers scalable and repeatable financial value.

Email icon, symbol of email marketing

Email Marketing

Email marketing, the essential part of marketing mix

Is email dead?

September 9, 2026 10 min read

ARTICLE

Strategy Consulting

Optimization culture : Doing more with less

Endless lists of projects, business unity priorities and bosses asking you to realize their latest “ …

January 28, 2022 5 min read

CX Strategy and Research +1

4 Pillars of a Customer Experience (CX) Culture

It goes without saying that a company focused on customer experience must hold clear, coherent value …

September 7, 2021 4 min read

The human element and UX: Inseparable issues in CX

Last June 15, I had the pleasure of participating in a virtual event organized by Les Affaires as pa …

August 2, 2021 6 min read

Strategy Consulting +2

The human factor and UX: two inseparable in CX

On June 15, I had the pleasure of participating in the virtual internship organized by Les Affaires …

August 2, 2021 5 min read

Strategy Consulting +1

Lessons learned from common mistakes in digital transformation

We are in the eye of the perfect storm. An imminent recession, changing attitudes accelerated by the …

November 30, 2020 4 min read

Strategy Consulting +2

Why the usefulness of data starts with people

This article is the second in a two-part series on inspiring discipline across your organization. Yo …

November 30, 2020 6 min read