Moulaye Traore
Moulaye has over 20 years' experience in capturing and leveraging data to drive business growth. Over the course of his career, he has held a number of lead and expert data positions at companies such as Rogers, Canada Goose, Metroland Media, Nickelodeon / Viacom Media. Today, at Adviso, he helps our clients plan the value of the data that really counts in achieving their objectives. His main areas of expertise are: data strategies, digital analytical platforms, marketing data warehouses as well as customer data segmentation methodologies and techniques.
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
AI agents: The future of productivity starts now
The heightened interest in generative artificial intelligence (AI), specifically in AI agents and la …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
Generative AI: An opportunity to modernize your data strategy
The popularity of generative AI has led many CEOs to analyze how this innovation might provide their …
Customer-centric marketing’s big comeback
Customer-centric marketing never really exited the spotlight. Consumers’ desire to protect their pri …
Law 25: Applying artificial intelligence to privacy protection
The arrival of Law 25 on September 23, 2023, has led companies to adopt new standards in analytics a …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
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Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …
Marketing transformation: Data is a prerequisite
This blog post is part of a four-part series that will attempt to give you a better idea of the key …
Demystifying Server-Side Data Tracking: Google Tag Manager Server-Side and Facebook Conversions API
In recent weeks, I have received several questions related to server-side tracking from some of our …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
How to improve business performance by combining business and marketing intelligence in your data warehouse
Thinking about unifying your marketing data to maximize its impact on your business performance? The …
Your Analytics Maturity Level: An Important Compass for Your Analytics Investments
In these times of transformation, many organizations are questioning or adjusting their investments …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
How to turn your data into actionable insights [Framework]
Your company’s digital data should help you make decisions and take action. Is it the case yet?
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