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Jonathan Pollender

Jonathan Pollender

Posts by Jonathan Pollender
How to make a marketing plan: goals, strategies, tactics, and KPIs
A marketing manager builds her annual strategic plan, including a mission, objectives, strategies, tactics, and key performance indicators (KPIs).
Business Strategy +1

How to make a marketing plan: goals, strategies, tactics, and KPIs

Before launching marketing campaigns, implementing artificial intelligence (AI), or beginning any pr …

September 2, 2026 7 min read

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