adviso and Ad Hoc Research unveil the insights from the LoyalT 2025 study
adviso, in partnership with Ad Hoc Research, unveiled last fall the 8th edition of the LoyalT study, the most comprehensive study on the performance of retail loyalty programs in Canada. Good news for decision-makers: highlights from this edition are available free of charge.
For the past eight years, LoyalT has provided an in-depth analysis of the trends, best practices, and innovations reshaping loyalty across the country. The 2025 edition is more relevant than ever, set against a rapidly evolving economic and competitive landscape where loyalty has become a critical strategic lever.
A large-scale study built on robust data
Based on responses from 15,000 consumers across Canada, LoyalT 2025 offers a unique and nuanced perspective on the evolution of customer behaviors, expectations, and the key performance drivers of loyalty programs.
A strategic tool for decision-makers
The highlights of LoyalT 2025 give marketing, CRM, and customer experience leaders access to concrete, actionable insights to:
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optimize their loyalty strategies
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prioritize the right investment levers
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gain a competitive edge in an increasingly competitive market
What's new in 2025?
This year, LoyalT goes even further with several major additions:
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the Canadian Top 10 and Quebec Top 10 loyalty programs
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an exclusive ranking of the country’s five largest coalition programs
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deeper integration of customer experience trends that directly influence loyalty.
With LoyalT 2025, you'll be able to:
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understand the impact of tariffs and Canada–U.S. relations on loyalty programs
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adapt your strategies to recent economic conditions and increased cost-saving behaviors
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access detailed rankings of coalition programs: Scene+, Triangle, Air Miles, PC Optimum, and MOI
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better understand Generation Z’s expectations and optimize your program to engage them more effectively
