Édouard Bourque-Trudeau

With a bachelor’s in business administration and a master’s in e-commerce from HEC Montréal, Édouard began his career as a digital analyst at Yellow Pages Group. With a strong interest in UX and data analysis, he has been developing his Adviso team since January and drawing on his professional experience while devoting himself to web optimization. What drives him? Have a direct impact on the user journey and be able to measure concretely the impact of his actions.

Personalization +3

Personalization: As Simple As a Visit To The Barbershop?

Without realizing it, your barber understands a few things about personalization better than many or …

July 17, 2019 5 min read

Business Strategy

How can you optimize a low-traffic site?

How to develop great optimization test strategies with low trafic on your website? Learn from a #pro …

August 10, 2018 7 min read

Édouard Bourque-Trudeau

Personalization: As Simple As a Visit To The Barbershop?

How can you optimize a low-traffic site?

Find and leverage what really matters.