Valérie Bergeron

With over 15 years of experience in digital marketing, Valérie helps businesses optimize their performance and accelerate their digital transformation. Her expertise spans eCommerce and CRM strategy enhancement, customer journey optimization, and the integration of advanced technological tools. In short, she structures her clients' digital initiatives, maximizes the impact of their investments, and translates data into strategic decisions.

A marketing manager evaluates the performance of a mobile application

Data and Technology +1

8 mistakes your mobile application should avoid

Is your mobile application a growth lever... or an expensive technology silo?

May 26, 2026 9 min read

Loyalty Programs +1

Loyalty programs: How to choose the best martech platform?

Martech for loyalty programs is like an invisible spinal column. It's impossible to operationalize a …

March 2, 2026 10 min read

Marketing Automation and AI +1

4 MarTech trends that are redefining the future of marketing

As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …

May 19, 2025 4 min read

Valérie Bergeron

8 mistakes your mobile application should avoid

Loyalty programs: How to choose the best martech platform?

4 MarTech trends that are redefining the future of marketing

Find and leverage what really matters.