Simon Éthier

Simon Éthier joined Adviso back in 2007, and quickly became a strong pillar at the agency. He and his team help companies plan their online presence through digital transformation consultation to generate sustainable results, from the development of a business model to implementing a process for continual improvement.

The Media Crisis: Besides Revenue, What Else Are Canadian Media Missing?

Many commenting on the current media crisis are quick to point the finger at digital media, particul …

October 2, 2019 7 min read

Media crisis: What else has Canadian media missed out on?

Many commentators on the current media crisis are quick to point to digital media, especially the we …

October 2, 2019 7 min read

Business Strategy

Market share is a bad KPI – Here’s why you should avoid it

When we ask marketing managers what their goals are, we often hear the words “increase our market sh …

July 9, 2019 6 min read

Dollarama is getting into e-commerce. What does it mean?

In February 2019, Dollarama announced the official opening of an online shopping platform, where app …

February 26, 2019 4 min read

Getting to Know Faceted Search to Better Manage an Online Catalog

E-commerce catalog management is an activity that generates results, risk, and which is probably the …

January 21, 2014 5 min read

Designing Websites with Safari (In-App) in Mind: The Browser Embedded in iOS Apps

If you use an iOS device (the OS still generating, even 2 years after our article, 70-80% of mobile …

August 6, 2013 4 min read