Pascal-Philippe Bergeron

Pascal-Philippe provides technological support to clients such as Air Canada, Nespresso and the National Bank in the creation of personas and audiences, advertising profitability models and the implementation of advertising measurement solutions. He provides training at Infopresse, Technologia and other private organizations. Pascal-Philippe is also a guest speaker at HEC, UQAM, McGill and Les Affaires.

Artificial Intelligence +3

The androïd websites of the future

This morning, as I was drinking my coffee, I happened upon this article. The philosopher in me could …

October 3, 2022 5 min read

Adtech +2

The problem with third-party audiences

The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …

January 31, 2020 7 min read

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Media and Adtech +1

Can artificial intelligence replace specialists?

The Secret Weapons Series comes to an end with this last article. At this point, you must be wonderi …

August 18, 2017 4 min read

GMP +1

How to bid with maximum efficacity : the Go Play In Traffic method

Based on internal reporting at Adviso, 54.3% of our clients in the process of being onboarded do not …

July 27, 2017 7 min read

Media and Adtech

Google Adwords: when innovation brings in US$60 billion per year

In 1995, a 22-year-old college student named Larry Page considered graduate school at Stanford. Serg …

October 22, 2015 4 min read

Media and Adtech

Profitability or profitability? Concepts to demystify

“This campaign is slightly less profitable, but much more profitable than before!! » We have just pi …

October 15, 2014 3 min read