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Pascal-Philippe Bergeron
Pascal-Philippe provides technological support to clients such as Air Canada, Nespresso and the National Bank in the creation of personas and audiences, advertising profitability models and the implementation of advertising measurement solutions. He provides training at Infopresse, Technologia and other private organizations. Pascal-Philippe is also a guest speaker at HEC, UQAM, McGill and Les Affaires.
The androïd websites of the future
This morning, as I was drinking my coffee, I happened upon this article. The philosopher in me could …
The problem with third-party audiences
The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …
Can artificial intelligence replace specialists?
The Secret Weapons Series comes to an end with this last article. At this point, you must be wonderi …
How to bid with maximum efficacity : the Go Play In Traffic method
Based on internal reporting at Adviso, 54.3% of our clients in the process of being onboarded do not …
Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns
Performance metrics have changed little since the emergence of the paid search channel nearly 20 yea …
Profit or profitability? Measure the real value of a campaign
“This campaign is bringing a slightly lower return on investment, but it’s a lot more profitable!”
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