Léa Bernaix
Passionate about strategy and marketing research, Léa puts data at the service of business decisions. Today, as a Market intelligence practice lead, she supports numerous customers in defining their digital objectives, implementing the best analytical solutions and analyzing their data. Recognized for her ability to communicate in layman's terms, she is also involved in customer support and internal team training. Externally, Léa is also a Web Analytics trainer for Infopresse.
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Insight: a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
Top 10 differences between Universal Analytics and Google Analytics 4
The countdown has begun: In less than a year, most Universal Analytics properties will stop collecti …
Get a 360 view of your customers with GA4, BigQuery and Google Tag Manager Server-Side
As marketers, we dream about designing our customers’ user journey. Through what channel will they d …
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