Johan Bravo

With a master's degree in cognitive science, Johan juggles user research and digital interface design to meet the business needs of his clients. His experience as a UX designer in the e-commerce sector has enabled him to combine marketing with user experience to increase conversion rates and make online experiences richer.

Business Strategy

Why personas are essential

How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …

August 7, 2019 6 min read

Johan Bravo

Why personas are essential

Find and leverage what really matters.