Alexandre Gardé

Alexandre Gardé

Alexandre combines design, marketing, and psychology to sculpt the thoughts and, more importantly, the actions of users. With a Masters in Information Technology (IT) and Digital Advertising, he finds his place between the human and the machine and proposes digital solutions to business problems.

Posts by Alexandre Gardé
A Culture of Testing: Establishing a Successful Team and A/B Testing

A Culture of Testing: Establishing a Successful Team and A/B Testing

Experimentation and A/B testing are essential tools of the modern business world. They allow compani …

May 8, 2024 8 min read
Revamp your site or optimize your conversion rate?
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Revamp your site or optimize your conversion rate?

Your website is important to your business. In fact, it represents a significant source of revenue. …

April 5, 2021 3 min read
Improve your digital performance with A/B testing

Improve your digital performance with A/B testing

What do Amazon, Shopify and Airbnb (and many others) have in common? It’s not their business models, …

November 30, 2020 6 min read

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