Strategist, SEO and AI Search

Adviso is looking for a strategist in SEO and AI search to complete its SEO team within the Data and Customer Experience department.

As a business operating at the forefront of the transformation of SEO by AI, our mission is to maximize the organic visibility of major Canadian companies. We excel at bilingual enterprise SEO and drive our clients towards Answer Engine Optimization (AEO), where traditional search converges with conversational AI.

Are you interested in shaping the future of SEO alongside experienced experts and within an environment where creativity has no limits? If you excel at handling complex projects and mastering generative AI, join our team to create the customized strategies that are transforming the digital presence of some of the biggest Canadian brands.

 A typical day will include: 

• Managing the client relationship in SEO for major accounts, in collaboration with client services, by demonstrating your ability to communicate complex insights in a clear manner and influence decisions made at the executive level
• Managing domain migrations as well as major site redesigns and consolidations in an organized, methodical way while anticipating risks and offering proactive solutions at every stage
• Designing innovative, customized approaches for major clients that combine deep technical expertise with strategic vision to resolve complex challenges related to organic visibility within multisite, multilingual environments
• Exploiting your expertise to diagnose complex issues while understanding how to prioritize actions based on their business impact and technical feasibility
• Adopting a creative, solutions-oriented approach based on the budgetary or technical constraints of clients by offering innovative alternatives that maximize their ROI and ensure their future online presence
• Mastering the art of identifying needs to recognize opportunities that have not been articulated by our clients, proposing complementary initiatives aligned with their business goals, and ensuring the strategic development of accounts while continually demonstrating the added value of SEO within their digital ecosystems
• Proactively identifying opportunities for operational improvement, automating repetitive tasks with AI, and creating reusable frameworks that increase the efficiency of the entire team
• Actively contributing to the evolution of the department by documenting your work methodology and maintaining a high level of operational excellence
• Exploring and integrating the latest advances in AI in a proactive way within your SEO workflow, sharing your discoveries with the team to keep us up to date on the latest technological developments, and co-creating innovative solutions with other areas of digital expertise within the agency

You should take on this professional challenge if you have:

• At least 6 years of experience in SEO, preferably within an enterprise SEO context, or solid agency experience that includes the simultaneous management of several major accounts
• A mastery of the tools for technical analyses specific to SEO or content (Screaming Frog, Ahrefs, GSC, GA4, Looker, BrightEdge, etc.)
• An ability to work with the main generative AI tools (ChatGPT, Gemini, Claude, etc.)
• A deep understanding of the technical aspects of the web and of SEO
• An insatiable curiosity about and considerable openness towards the rapid evolution of AI and LLMs
• A demonstrated ability to work completely independently while understanding how to collaborate effectively
• Excellent communication skills, with an ability to adapt your remarks to a variety of audiences
• An intellect that is methodical and organized with a solutions-oriented approach
• Creativity that allows you to see beyond conventional approaches
• A solid command of French and English, both oral and written, which is required for effective interaction with our national and international clientele, as well as to ensure optimal management of content and tools used as part of our daily practice
• The right to work in Canada

To succeed in this position at adviso, you must be someone who is:

• Open-minded and curious: interested in continuous learning, especially with regard to AI and the evolution of search engines into answer engines
• Independent: able to make good decisions and lead projects from start to finish
• Organized: able to manage several complex projects simultaneously in a methodical and rigorous way
• Proactive: anticipates needs, identifies opportunities, and acts independently
• Solutions-oriented: recognizes every challenge as an opportunity to innovate and create value
• Articulate: excels at explicating complex topics and positively influencing others
• Technically solid: equipped with a deep understanding of the technical aspects of SEO
• Creative: brings new perspectives and innovative approaches
• Rejoignez une équipe où votre passion pour le SEO, votre maîtrise de l'IA et votre esprit d'innovation sont non seulement valorisés, mais essentiels à notre mission de redéfinir les standards de l'industrie.

Join our team where your interest in SEO, mastery of AI, and innovative perspective are not just recognized, but essential to our mission of redefining industry standards.

Thank you for your interest in being part of the adviso team.

We give our full attention, in complete confidentiality, to each resumé submitted. However, although we’re grateful for every application we receive, only those whose profile matches the challenge we’re offering will be contacted.

Adviso subscribes to the principle of employment equity and invites women, visible minorities, indigenous people, people with disabilities, LGBTQ2S+ people and otherwise marginalized people to apply.