Social Media

Meta Andromeda: An AI revolution in paid social?

Meta Andromeda is being presented as a radical turning point in advertising performance on Meta plat …

6 reasons you should connect your SEO data to a data warehouse

4 initiatives to integrate into your 2024 Marketing Plans!

Two trends are starting to appear on the marketing ecosystem horizon for the next few years. Let’s t …

The death of the third-party cookie and its impact on content and customer experience

Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …

Is “local” the fashionable new mainstay for brands?

At the start of this global COVID-19 pandemic, all levels of government rallied to ask Canadian citi …

Accelerate the adoption of artificial intelligence to support business growth

Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …

Facebook Creative Hub

Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …

TikTok: What opportunities are there for brands?

Have you heard of TikTok, the app now huge with Gen Z?

TikTok: what opportunities for brands?

Do you know TikTok, the application of the moment among Generation Z? A top 10 download in 2019 on t …

What will the next 5 years look like for Facebook?

Over the past ten years, Facebook has become a huge presence on the web. Whether it’s through the ex …

Influencer marketing: There’s no magic formula

“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …

E-commerce trends in social paid: zero friction goal

Learn more about the top trends showcased at Facebook Summit 2019 in Toronto, and the reasons behind …

#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?

This article was written following a collaborative study produced by Simon Lahaie, Olivier Houle, Je …

5 simple tricks to create performing Facebook ads

This article will guide you in the creation of your ads, and will help you optimize the quality of y …

WaQ 2018: Our highlights

Discover our highlights from the 2018 edition of Web à Québec! Hint: We really enjoyed Rand Fishkin’ …

Learn how to use content to improve the performance of your campaigns

From the earliest days of social media, content has been positioned as being the key to a brand’s im …

The mystery of Facebook language targeting

Have you ever seen a Facebook ad or content in English while your browser and Facebook interface are …

[INFOGRAPHIC] Optimal social media formats guide: 2018 edition

When should I post to social media? Which formats are best? How could my posts get more reach and en …

8 tips to optimize your Facebook campaigns like a #Pro!

The performance of your Facebook campaigns is slow? Are your campaigns not performing as well as the …

Snapchat reveals a solid approach to attacking the ad market

Over the past few years Snapchat has been reproached for being stingy with information about its bus …

Will the new Facebook Reactions change your brand’s social strategy?

Will these little images expressing everything from amusement, to shock, to sadness, change your bra …

5 reasons to consider live video for your social media campaigns

You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …

Facebook Instant Article: the new format that’s changing the face of the web

Big news in the media industry this week: Facebook closed a partnership with media giants including …

Newsletter: Never forget that email is not dead, even that it can help social media

If I told you about a network that has a penetration rate of more than 96%, which is used by more th …