Beyond cookies: Understanding the new marketing measurement paradigm
Beyond cookies: Understanding the new marketing measurement paradigm
Despite the fact that it was myself and my team at Adviso who were among the first to popularize the …
May 30, 2022
6
min read
Google delays the end of third-party cookies to 2023: What's the impact?
Google delays the end of third-party cookies to 2023: What's the impact?
GOOGLE CHROME PUSHES THE END OF THIRD-PARTY COOKIES TO 2023 The web "gods" at Google seem to have he …
July 6, 2021
3
min read
Facebook Conversions API: Accelerate your server-side data collection
Facebook Conversions API: Accelerate your server-side data collection
For a few years now, consumers have become increasingly aware that they generate data when they’re o …
May 31, 2021
9
min read
The death of the third-party cookie and its impact on content and customer experience
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The death of the third-party cookie and its impact on content and customer experience
Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …
February 25, 2021
5
min read
The coming erosion of your digital revenue
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
January 11, 2021
5
min read