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The future of ecosystems and digital platforms according to Google
The guest of the aperitif: Jean-Philippe Gauthier. JP has been in the Quebec digital landscape for o …
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Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
Beyond cookies: Understanding the new marketing measurement paradigm
Despite the fact that it was myself and my team at Adviso who were among the first to popularize the …
Facebook Conversions API: Accelerate your server-side data collection
For a few years now, consumers have become increasingly aware that they generate data when they’re o …
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The end of cookies: 3 specific solutions (video)
Why Marketers Need to Return to Media Mix Models
In a recent interview with AdExchanger , Chetna Bindra, Product Manager for User Trust, Privacy and …
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The future of advertisers on Facebook
For the aperitif this week, we welcome Jean-Hugues Roy, former journalist at Radio-Canada and profes …
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The death of the third-party cookie and its impact on content and customer experience
Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
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iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
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