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Uncertain times: How can (and must) B2C brands adapt?
In recent months, the political climate has shifted the concerns of Canadians from “The cost of groc …
AI agents: The future of productivity starts now
The heightened interest in generative artificial intelligence (AI), specifically in AI agents and la …
Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use
Artificial intelligence (AI) has become an essential component of many human activities, transformin …
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The engagement system: A critical tool for achieving relationship marketing success
My previous two articles covered the importance of data and customer experience to the success of a …
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Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
Why You Should Export Your Google Analytics 4 Data to BigQuery
The new version of Google Analytics, commonly referred to as GA4, offers the opportunity to export r …
Why export your Google Analytics 4 data to BigQuery
The new version of Google Analytics, commonly referred to as GA4, offers the ability to export raw d …
How to improve business performance by combining business and marketing intelligence in your data warehouse
Thinking about unifying your marketing data to maximize its impact on your business performance? The …
What is a Data Lake: A Deep Dive Explanation
What You Will Learn in this Article You will learn about the various core definitions of the enterpr …
AI and CX: powerful allies for more effective marketing
Simpler than you think, artificial intelligence is used to automate analyzes and decision-making tha …
The slippage of third-party audiences
The use of data in digital marketing is really nothing new, especially when it comes to third-party …
The Countdown to the Cookie Apocalypse Is Officially On
It’s Official: Chrome Kills the Third-Party Cookie in 2022 UPDATE 2022/03 : keep track of this fast …
Data at the service of marketing automation
Marketing automation tends to become more democratic as we see more and more Quebec companies adopti …
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