How artificial intelligence is transforming customer experience (CX)
For a long time, artificial intelligence (AI) was perceived as a futuristic vision. Today, AI is no …
The era of AI and instant answers: How to reposition your brand to exist without clicks
Search behaviours are changing fast. With the rise of ChatGPT, Gemini, Copilot, and the answers prod …
Test bench: UX and CX research driven by artificial intelligence (AI)
The rapid rise in artificial intelligence (AI) in recent years, especially in the past few months, h …
AI agents: The future of productivity starts now
The heightened interest in generative artificial intelligence (AI), specifically in AI agents and la …
Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use
Artificial intelligence (AI) has become an essential component of many human activities, transformin …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
The power of AI and CX, together
Simpler than we tend to think, artificial intelligence is used to automate analyses and decision-mak …
Why is AI essential to your future as a marketer?
The Big Data revolution in marketing makes artificial intelligence an essential tool for marketers t …
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Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …