Stay focused on your goals
Une intro sur la page succès clients. Garder ça court. Lorem ipsum dolor sit amet consectetur. Accumsan accumsan in bibendum auctor consectetur. Tincidunt mauris proin amet donec lacinia bibendum sed sit mi. Vestibulum tellus auctor pellentesque sed vel lobortis sagittis. Enim ornare fringilla amet vivamus eu.
Top 10 best loyalty programs in Canada
Technology is evolving, as are consumer expectations. That means loyalty programs are changing too.
Uncertain times: How can (and must) B2C brands adapt?
In recent months, the political climate has shifted the concerns of Canadians from “The cost of groc …
The fall of the Bay: What retailers should learn from it
The announced closure of Hudson’s Bay stores marks the end of an era for arguably the most emblemati …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how? Why If you …
Design a series of welcome emails to maximize subscriber engagement and retention
In the vast domain of customer experience, welcome emails occupy an important place when it comes to …
The importance of investing in SEO during tough economic times
In a world in which primary data acquisition and the respect for privacy are of vital importance and …
Digital synergy: maximize your results with an integrated strategy
These three marketing techniques each have a specific goal:
SEO as a strategic lever for the customer journey
The terms "customer journey," "user experience," and "SEO" are common in the vocabulary of marketers …
Evolving your media practice in a privacy-centric marketing context
The implementation of the second phase of Bill 25 in Quebec on September 22, 2023, adding to the ann …
-4.png)
The Impact of SEO in a Data Loss Context
The arrival of Law 25 in Quebec (which will be enforced in September 2023) and the disappearance of …
-1-2.png)
Back to the future: Performance measurement for privacy-centric marketing
The loss of non-durable identifiers due to technological changes (iOS and Google) as well as the adv …
4 initiatives to integrate into your 2024 Marketing Plans!
Two trends are starting to appear on the marketing ecosystem horizon for the next few years. Let’s t …
-3.png)
The ultimate guide to customer loyalty through user research
Table of content 1. Customer loyalty has become indispensable 2. Understanding the consumer 3. Activ …
-3.png)
Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
-3.jpg)
E-merchandising: How to showcase your products to increase sales
In the first article in this series, we provided the definition of e-merchandising and presented one …
-3.jpg)
How to drive sales for your online business with e-merchandising
Want to be less dependent on media investments while maximizing your e-commerce platform’s conversio …
-1.png)
Holiday Guide 2022: Are you ready?
For the digital industry, 2022 was filled with big changes: the gradual withdrawal of cookies, laws …
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
Ad accounts: beware of phishing!
Phishing attempts are part of our everyday lives. We’re mainly familiar with them in the form of sus …
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
The unforeseeable, rapid evolution of media : An unprecedented strategic challenge
It’s no secret that we’ve seen rapid, radical changes in media habits in recent years, and by all in …
What will the digital customer experience landscape look like in 2022?
As 2022 dawns, the digital experience landscape has changed dramatically. Businesses that adapt to f …
Email marketing, the essential part of marketing mix
Is email dead? Replaced by social media and conversational platforms when it comes to personal conve …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the digital landscape.