Sustainable media strategy: Combining performance with environmental responsibility
Because they are energy intensive, media play a key role in the fight against climate change. The go …
Will Search GPT replace Google? What you should do to stay on top of the situation
The short answer: Search GPT will not be replacing Google in the near future, but it will redefine o …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Evolving your media practice in a privacy-centric marketing context
The implementation of the second phase of Bill 25 in Quebec on September 22, 2023, adding to the ann …
-3.png)
Media trends in 2023 in an environment of uncertainty
After two years of pandemic, many of us were hoping to return to some semblance of normalcy in 2022, …
Ad accounts: beware of phishing!
Phishing attempts are part of our everyday lives. We’re mainly familiar with them in the form of sus …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
-2.png){kind=spacer}
iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
-2.png){kind=spacer}
The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
-3.jpg)
Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
Spotify: A goldmine for advertisers
Spotify is one of the most popular music streaming apps . It offers the possibility of listening to …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
Google Ads: new decade, new structure
If you haven’t upgraded the structure of your Google Ads campaigns in recent years, you have reason …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
The slippage of third-party audiences
The use of data in digital marketing is really nothing new, especially when it comes to third-party …
What will the next 5 years look like for Facebook?
Over the past ten years, Facebook has become a huge presence on the web. Whether it’s through the ex …
-2.png)
Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
E-commerce trends in social paid: zero friction goal
Learn more about the top trends showcased at Facebook Summit 2019 in Toronto, and the reasons behind …
CDPs, powerful data orchestration tools [Infographic]
What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchest …
Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace
Attribution is defined by the action of giving credit to the various touchpoints in the user journey …
What is Attribution? The Shoe Store Example
Imagine there’s a shoe store located on a street or in a shopping mall that has three employees: a g …