Uncertain times: How can (and must) B2C brands adapt?
In recent months, the political climate has shifted the concerns of Canadians from “The cost of groc …
4 MarTech trends that are redefining the future of marketing
As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …
The top 10 best loyalty programs in Canada in 2024
This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7th edi …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Customer-centric marketing’s big comeback
Customer-centric marketing never really exited the spotlight. Consumers’ desire to protect their pri …