Shopify e-Commerce Tracking: Solutions for 2025
Since April 2025, Shopify has been changing the game when it comes to e-commerce tracking. Tradition …
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E-merchandising: How to showcase your products to increase sales
In the first article in this series, we provided the definition of e-merchandising and presented one …
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How to drive sales for your online business with e-merchandising
Want to be less dependent on media investments while maximizing your e-commerce platform’s conversio …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
The ultimate guide to a successful website redesign
A website redesign is a current practice that often appears to be a miraculous solution for increasi …
The evolution of e-commerce: putting the customer at the heart of your strategy
The e-commerce market continues to grow year after year, and Canada is no exception. E-commerce has …
Market share is a bad KPI – Here’s why you should avoid it
When we ask marketing managers what their goals are, we often hear the words “increase our market sh …
CDPs, powerful data orchestration tools [Infographic]
What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchest …
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
What is Attribution? The Shoe Store Example
Imagine there’s a shoe store located on a street or in a shopping mall that has three employees: a g …
#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?
This article was written following a collaborative study produced by Simon Lahaie, Olivier Houle, Je …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
E-commerce acquisition : How to structure your due diligence
A digital transformation can take different forms. When expanding your company business model to e-c …
Is the “Call Us” button still relevant?
Did you know? 88% of visitors say they are more likely to contact a company when a “Call” button is …
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
Retailers face various challenges when they add an online sales channel to their strictly brick and …
The subscription box phenomenon: 7 key factors for success
The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States i …
What if 2017 finally marked the take-off of landing pages?
2017, the year of mobile? Déjà vu. 2017, the year of conversion? Maybe. In any case, if I had to giv …
Will 2017 finally be the year landing pages take off?
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if …
Guide: 50+ questions to prepare your marketing automation strategy
On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les A …
Why e-commerce and the purchase of keywords go hand-in-hand
E-commerce websites have a little je ne sais quoi that marketing experts enjoy: they tend to always …