If I told you about a network that has a penetration rate of more than 96%, which is used by more than 90% of the population to stay in contact with brands and by 52% of people to recommend brands; would you be surprised to know that I am talking about email? Indeed, email is far from dead and can easily be integrated into an interactive marketing strategy .
WHAT THE NEWSLETTER CAN DO (SOCIALLY) FOR YOUR WEBSITE
Generating traffic is often one of the main uses of a newsletter. What is interesting about the newsletter is that it attracts highly qualified traffic. These qualified users may also intend to share the articles that you present in your newsletter. This is why it may be interesting to add sharing buttons to the newsletter .
WHAT THE NEWSLETTER CAN DO FOR YOUR SOCIAL PRESENCE
The newsletter can attract users to your social presences. All you have to do is encourage the Internet user to follow you by adding links, or quite simply the icons of the main social networks, in the footer of the email or in the header.
It can also be the perfect place to talk about new contests and promotions launched on social networks. It should never be forgotten that the newsletter can be used to convince current users to become social subscribers through a promotion. They're usually the easiest people to convince, and the trick doesn't require media buying.
WHAT YOUR SOCIAL CONTESTS CAN DO FOR YOUR NEWSLETTER
A very simple way to integrate the newsletter into a social media strategy is to take advantage of promotions to collect user data. By adding a box that allows users to subscribe to the newsletter, we can get 60% to 80% of participants to subscribe to the newsletter.
Some companies will use social media to distribute their promotions related to the newsletter. This converts social presence subscribers into newsletter subscribers while offering them a promotion or participation in a contest.
WHAT YOUR FACEBOOK PAGE CAN DO FOR YOUR NEWSLETTER
You can easily integrate your newsletter with your Facebook page using a simple app add-on. This isn't the most effective method of attracting subscribers to your newsletter, but such an application can be left on a Facebook page for a long time and quietly generate subscribers.
To find an application of this kind, you must search on the side of your email provider who will provide you with the applications compatible with the tool.
Is “local” the fashionable new mainstay for brands?
At the start of this global COVID-19 pandemic, all levels of government rallied to ask Canadian citizens to turn to buying local. The survival of Quebec businesses was at stake, they had to be given a hand by loosening the purse strings. To ride the wave and attract aware consumers, several brands showed their colors. In just a few months, the “Québec company” label has multiplied on packaging, in advertisements and even in brand messages. BEWARE OF OPPORTUNISM! Brands are often criticized for being too smooth, for promoting universes that are unrealistic or simply for being disconnected from reality. It is obviously essential to follow the spirit of the times and show consumers that we do not live in a bubble far from their priorities and their objectives. However, it is in crafting in-context communications that brands often make a big mistake. Many managers mistakenly believe that their brand is the center of the universe, when the reality is quite different for consumers. Consumers …
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Should we put images in a newsletter?
After talking about the 12 best practices for newsletters , and the ideal width of an email, I'll meet you on the Adviso blog to talk again about email marketing. This time, I suggest you answer another critical question, which comes up very often when designing a newsletter: should we put images in an email? To what extent can we count on them to transmit information? A brand image? It has been known for a long time that some messengers block images by default. But in what proportion? What proportion of your readers see the images in your newsletter: is it really worth predicting?
Will the new Facebook Reactions change your brand’s social strategy?
Will these little images expressing everything from amusement, to shock, to sadness, change your brand’s social strategy?