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The Countdown to the Cookie Apocalypse Is Officially On
It’s Official: Chrome Kills the Third-Party Cookie in 2022 UPDATE 2022/03 : keep track of this fast …
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An Omnichannel Approach to Marketing AI
REMARKETING ADS: THE STONE AGE OF AI IN MARKETING Thanks to major self-serve advertising platforms l …
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Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
Ctrl+A – Buying local in digital advertising [S02 E01]
The second season of the Ctrl+A podcast is up and running! We’re starting out strong with a guest kn …
Profitability, monetization and audiences: our analysis of the Netflix model
Three of our digital experts are invited to a round table to discuss the upcoming challenges facing …
CDPs, powerful data orchestration tools [Infographic]
What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchest …
A Brand Analytics Toolkit for the Data-Driven CMO
Over the last few years in particular, an array of interesting brand analytics solutions have emerge …
Why Data-Enabled TV is the Biggest Thing Since Programmatic Ads
Some tend to believe that television is a medium in decline. But looking at the figures with a littl …
Think Finance 2018 – Financial institutions in agile mode!
What challenges await financial institutions in digital marketing? A look back at presentations by M …
Tell us about your problems rather than your solutions
We are an expert firm that offers agency and consulting services, so our clients come to us for help …
Why focus on your problems rather than your solutions
We are a firm of experts offering agency and consulting services, so our clients ask us for help in …
Guide to Writing SEM Ad Copy [AdWords]
Writing great ad copy is a crucial step towards optimizing the performance of your search engine mar …
Without a strategic plan, your analytics initiatives are risky
Several companies invest hundreds of thousands of dollars in platforms in their analytics program (h …
5 simple tricks to create performing Facebook ads
This article will guide you in the creation of your ads, and will help you optimize the quality of y …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
On which devices do your users convert?
Your online users probably jump from one device to another when they interact with your business. Le …
On which devices do your users convert?
Your online users probably jump from one device to another when they interact with your business. Le …
What value do your Facebook posts have for your conversions?
This article is a collaboration of Yannick Proulx and Loic Karinda. This is part two of our Facebook …
What’s the value of your Facebook posts for your conversions?
This article has been co-written by Yannick Proulx and Loic Karinda. This is part two of our Faceboo …
Facebook Analytics and its omnichannel solution: Where to start?
This article is a collaboration of Yannick Proulx and Loic Karinda. This is the first part of our Fa …
Getting started with Facebook Analytics & its omni-channel solution
This article has been co-written by Yannick Proulx and Loic Karinda. This is the first part of our F …
Learn how to use content to improve the performance of your campaigns
From the earliest days of social media, content has been positioned as being the key to a brand’s im …
Take advantage of your NGO status in AdWords - Adviso
This content has been updated in 2020 by Laurence Cardin.
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