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AI agent orchestration: Your AI tools need a manager too
Artificial intelligence is disrupting marketing.
Why integrate gamification into a loyalty program?
Steps for integrationCanadians are increasingly participating in gamification activities within loya …
How artificial intelligence is transforming customer experience (CX)
For a long time, artificial intelligence (AI) was perceived as a futuristic vision. Today, AI is no …
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
4 MarTech trends that are redefining the future of marketing
As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …
8 trends in loyalty in 2025
Given that over 19 loyalty programs have a presence in Canadians’ wallets1, which represents signifi …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
Optimize your email campaigns by applying best practices
To employ an effective email marketing strategy, you need to take a lot of parameters into considera …
Design a series of welcome emails to maximize subscriber engagement and retention
In the vast domain of customer experience, welcome emails occupy an important place when it comes to …
New rules for Gmail and Yahoo: What marketers must do to comply
To strengthen email security and promote the adoption of best practices in email marketing, new rule …
Using Consumer Insights for personalization
Imagine a world in which you can pair each of your targets with the value proposition that resonates …
SEO as a strategic lever for the customer journey
The terms "customer journey," "user experience," and "SEO" are common in the vocabulary of marketers …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
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Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
How to (easily) integrate TikTok into your marketing strategy
TikTok’s just an app for teens who like to dance. While this isn’t entirely untrue, it should be not …
The androïd websites of the future
This morning, as I was drinking my coffee, I happened upon this article. The philosopher in me could …
The secret to long-lasting client relationships
Discover how you can succeed at relationship marketing using these nine tips: Brand image, target au …
Personalization: As Simple As a Visit To The Barbershop?
Without realizing it, your barber understands a few things about personalization better than many or …
CDPs, powerful data orchestration tools [Infographic]
What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchest …
Learn how to use content to improve the performance of your campaigns
From the earliest days of social media, content has been positioned as being the key to a brand’s im …
CMS and Accessible Relationship Marketing
In previous articles, I discussed the irrefutable advantages of using a content management system (C …
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