let's work together
514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

Historic Quality Score: how to build a business case like a pro with the Adviso method

1 min read
July 20, 2017
Last updated on April 2, 2026

Time is money. Nothing could be more true when we talk about SEM campaigns.

 

More so, time and money are extremely precious resources that always seem to run dry too quickly. In a competitive and results-driven environment, it’s therefore normal that specialists stick to known methods and processes that yield stable results. Specialists are also often limited by stagnant budgets, leaving little room to experiment with new opportunities. In SEM, tried and true is king.

But where is the innovation in all of this? Too often, marketers have to content themselves with admiring new trends and methods from afar because they don't have the budget to try them out in their existing campaigns. This does not benefit anyone, especially not the client, who ultimately does not obtain the best possible results.

The question then becomes: how do you free up your existing budget to make room for innovation? Hard to imagine, but easy to do thanks to the Historic Quality Score, a method that will allow you to improve the relevance of targeting, which will therefore reduce the cost per click. The result? A budget that can finally breathe a little and that will allow you to optimize your campaigns in new ways!

Integrating this method into your campaigns will benefit you not only in the short term in terms of efficiency and speed of access to the desired information, but also in the long term because it will allow you to create “ solid business cases” for your customers. It is with this method that we develop our "business cases" at Adviso, especially since it can be adapted according to the results and data sought and be combined with other techniques, such as  the Blindfold  that we saw last week. . In this video, we'll look at each step of this method while showing you how to adapt it to your needs.

We are confident that it will quickly become a staple in your team!

 
00:00
 
06:02

 
Topics: Innovation Paid Media & SEM Series
Pascal-Philippe Bergeron
by Pascal-Philippe Bergeron
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
Paid Media & SEM

2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns

MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goes without saying since our use of the Internet continues to increase. It therefore becomes imperative for advertisers to vary their tactics in order to stand out in this highly competitive field. The majority of them are already using 1st Party Data and 3rd Party Data, but few advertisers are aware of the benefit of using 2nd Party Data. WHAT IS 2ND PARTY DATA? 2nd Party Data is literally another advertiser's 1st Party Data. Usually, this data is made available through a partnership between these two advertisers. It can be two partners offering complementary products (eg airline and credit card company), or two partners with a very similar target (luxury car manufacturer and golf club company). Following this partnership, it is possible to implement its retargeting pixels on the partner's site or to share these audiences via your DMP (Data Management Platform) in order to use them. To le …

August 4, 2015 6 min read
Ctrl+A: Content marketing isn't advertising? [S01 E02]
Adviso

Ctrl+A: Content marketing isn't advertising? [S01 E02]

What is Content Marketing? Learn it in this 2nd episode! InstagramTV, YouTube, Netflix, Facebook Live, online video is definitely gaining momentum in people's media consumption habits. In a world where becoming an influencer is a job in itself and where some YouTubers are becoming more popular than movie stars, this change in trend represents a golden opportunity for advertisers who are trying by all possible means to reach the right people at the right time. moment. New business model, new consumption, new ideals, we are undeniably witnessing a shift from traditional television to digital video. You guessed it, this episode will be about content marketing! Our special guest is Catherine Gratton-Gagné, content marketing strategist with six years of experience in the field. This expert will lead us to better understand the role of content marketing for advertisers on the web. Good listening! All our episodes are now available on Subscribe!

July 27, 2018 1 min read
Webcom 2008 | Report of the moijezap.org case study
Tech

Webcom 2008 | Report of the moijezap.org case study

Isabelle Lopez presents the case study of moijezap.org , the site of ZapQuebec osbl of Quebec whose mission is to offer WIFI access points to users. You can also read the post of these winners of the 2nd Intrablog prize, initiative 2.0 category .

November 10, 2008 2 min read

Repérer et valoriser ce qui compte vraiment.

Recevez nos analyses et conseils pour rester à l’avant-garde du numérique.