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How to define: objective, strategy and tactics? [Infographics]
A year ago I posted an article defining the terms mission, objective, strategy, and tactic. It’s a p …
Google Adwords: When innovation pays off $60 billions a year
In 1995, a 22 year old student named Larry Page considers pursuing graduate studies at Stanford. Ser …
Throwback to UX Camp Ottawa 2014
Last year, Thomas presented the big ideas of UX Camp Ottawa 2013. On November 8 and 9, Canada's larg …
Managing an online catalog well: can we do without a “Products” section?
A large number of companies that want to offer their products or services online provide their site …
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E-commerce in Quebec: my predictions and wishes for 2014
2013 has muddled the waters in the world of e-commerce in several respects: mergers, acquisitions, i …
7 Signs Your Organisation Needs a Content Strategy
There are days when I feel like my job is a lot like practicing medicine: I examine the patient, rec …
How to prepare for Bill C-28 (Canada's anti-spam law)?
As we will soon be celebrating the 3rd anniversary of the adoption of Bill C-28, I would like to tak …
What to choose to build your website: a framework, a CMS, an e-commerce system, a CXM solution?
How to build a website? For each site, the answer may be different, depending on a host of factors. …
Web portrait of Quebec tourist destinations (ATR) 2013
We are pleased to share with you a study conducted by Adviso on the web presence of the 22 regional …
La Presse+: First impressions from the field
Many experts have already spoken about the new Press application, but what do simple readers think? …
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Performance media buying – Boomerang Conference 2013
I am pleased to share with you my conference on performance media-buying presented yesterday at Info …
Three ways to ensure team cohesion in Internet strategy management
I'm talking to people in communications, marketing or the Web who manage the Internet strategy of th …
The 7 web resolutions not to break in 2013
STILL BE ON THE 'HIGH' OF TURKEY You had fun, and for good reason, you survived the renewal of the M …
5 types of work organization to manage your web strategy
I was explaining yesterday that Web strategic planning is not just a technical question, but also a …
Web strategic planning, an organizational solution
Monday morning, client meeting for the launch of a Web strategic planning project. We explain our vi …
NETendances: Will the Internet replace television as the main source of information?
We are pleased to join forces, once again, with CEFRIO for the launch of the NETendances report on i …
How technology is influencing consumption in 2012 | Infopress Conference
I gave this talk earlier today and it was very enjoyable. I was asked to immerse myself in the not s …
CEFRIO releases NETendances “Online entertainment: web TV takes off”
Following our contribution to NETendances: "The craze for social media in Quebec" , it is with renew …
The AppStore, trendy, but often overrated!
Before, it was easy. With a presence of more than 80%, not counting the iPod Touch, the iPhone was T …
2011 trends according to Adviso
Like every year, Adviso makes its annual predictions and this year we have identified 6 major trends …
Foursquare, Gowalla, Facebook Places: the battle of geosocial networks
Geolocation has been a major issue in any retail web strategy for 3 years, the objective is to be pr …
Emerging from the shadows of a new medium: the web documentary
The web documentary, even if it is difficult to define , seems above all to be an emerging journalis …
Analysis and reflections on privacy and new technologies
What is privacy, its issues and why protect it? By Laurent Jacobs
5 steps to go from conversation to conversion
It is within the framework of Infopresse Day on the theme of the participatory web that Jean-Françoi …