I am pleased to share with you my conference on performance media-buying presented yesterday at Infopresse 's Boomerang 2013 event .
Here are the highlights :
- The differences between performance-based vs. “traditional” Web media buying
- Measures and Metrics
- Targeting a Context and Profile VS a Web Property
- Main agencies
- Performance-based media buying billing
- The main types of performance-based media buying:
- Search engines
- Display network
- Real-time bidding
- Third party data
You can download the presentation here:
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A look back at the Infopresse Strategy and Web Creativity Day
I attended the Infopresse Day on web strategy and creativity . Alexandra from NVI sums it up nicely . It recalls the question that I asked the panelists of the round table "How to make good media placement on the web?" ". I asked them why they did not deal with the purchase of keywords , a less expensive, more profitable and effective alternative to traditional media placement, therefore a good media placement on the web. Also, why wasn't there an invited keyword buying specialist to discuss the topic?
The essential tools of a web strategist
Conference given during the Infopresse day – New Web tools. By Jean-Sébastien Chouinard and Marie-Élodie Molle.
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking about online sales or lead generation, we associate the idea of performance with a tangible action that has immediate repercussions on achieving a digital objective. On the other hand, it’s harder to relate performance to brand awareness or consideration initiatives, since their influence is often indirect and not as attributable, and their real effects are more often felt in the long term. Basically, at a time when we all want to quickly fulfill our needs, short-term initiatives get the upper hand. But does this justify a continual deprioritization of brand campaigns? Before answering this question, it’s important to understand how to effectively integrate the various tactics of your ad campaign in order to ensure these represent a performance vector towards the achievement of your objectives. Starting at the beginning First, as everyone knows, every media strategy needs to start with a c …