Summary of Infopresse Web Strategy and Creativity conferences
Here is a summary of the Infopresse conferences of the Web Strategy and Creativity Day that took place on November 9, 2011 at the Ex-Centris, with comments from the Adviso team that was present, Antoine Théorêt-Poupart and Thoma Daneau.
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Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, many make impulse purchases and/or shop without a list (and the lists do not mention brands).
Journée Infopresse sur les moteurs de recherche 2008 : Summary of Brent Csutoras’ conference
For those who don’t know, Brent Csutoras is a highly regarded independent consultant specializing in social media and search engine marketing from San Francisco. Some of his most famous work comes from the Weirdasianews.com blog which made Digg’s homepage three times in the past 36 days (the blog has 17 stories with 1000 diggs and more).