Stay focused on your goals
Une intro sur la page succès clients. Garder ça court. Lorem ipsum dolor sit amet consectetur. Accumsan accumsan in bibendum auctor consectetur. Tincidunt mauris proin amet donec lacinia bibendum sed sit mi. Vestibulum tellus auctor pellentesque sed vel lobortis sagittis. Enim ornare fringilla amet vivamus eu.
Google delays the end of third-party cookies to 2023: What's the impact?
GOOGLE CHROME PUSHES THE END OF THIRD-PARTY COOKIES TO 2023 The web "gods" at Google seem to have he …
Adapting enterprise data lake architecture for marketing analytics
Marketing data has been growing for the past 10 years. As mentioned in one of my previous articles , …
Project management: Ready for takeoff?
When you decide to fly someplace (in a non-pandemic context, of course), what influences your choice …
Project management: ready to take off?
When you decide to fly someplace (in a non-pandemic context, of course), what influences your choice …
Are you throwing your investments in digital video for awareness out the window?
As recently related in a Forbes article, more and more big companies like P&G, Chase and Uber ar …
Facebook Conversions API: Accelerate your server-side data collection
For a few years now, consumers have become increasingly aware that they generate data when they’re o …
.png)
The end of cookies: 3 specific solutions (video)
Core Web Vitals: How to optimize your site’s performance
If you gravitate in the world of SEO ( search engine optimization) you have probably heard of new po …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
15 reasons to work remotely at Adviso
There’s no denying that what’s great about teleworking is being able to use the time you would have …
Why Marketers Need to Return to Media Mix Models
In a recent interview with AdExchanger , Chetna Bindra, Product Manager for User Trust, Privacy and …
Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
.png)
The future of advertisers on Facebook
For the aperitif this week, we welcome Jean-Hugues Roy, former journalist at Radio-Canada and profes …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
-2.png)
The death of the third-party cookie and its impact on content and customer experience
Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …
.png)
The future of advertisers on Facebook
For the aperitif this week, we welcome Jean-Hugues Roy, former journalist at Radio-Canada and profes …
The legal issue of data use
The guest of the aperitif: Éloïse Gratton. Éloïse is a lawyer, more precisely Partner and National C …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
The ultimate guide to a successful website redesign
A website redesign is a current practice that often appears to be a miraculous solution for increasi …
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate …
-3.png){kind=spacer}
iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
.png){kind=spacer}
iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
Emerging Retail Trends
During this aperitif, we welcome Carl Boutet, General Manager of the Center Québécois d’Innovation e …
Why You Should Export Your Google Analytics 4 Data to BigQuery
The new version of Google Analytics, commonly referred to as GA4, offers the opportunity to export r …
Find and leverage what really matters.
Get our insights and recommendations to stay ahead in the digital landscape.