Last updated on April 2, 2026
Digital transformation: Moving from myth to reality
Digital transformation: Moving from myth to reality
Last week was Connexion, the first ever digital transformation fair hosted by Les Affaires. I had the opportunity to give a talk entitled, “Is your business model ready?” This post will highlight the main ideas presented during that talk.
April 23, 2018
3
min read
ROI no matter what the cost
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate results and aggressive return on investment from our clients. While expectations of digital performance have always been very high, it was common practice to divide digital marketing budgets between a company’s strategic, structural projects and those that aimed at quickly generating sales. The goal of this strategy was to generate immediate returns for the company while promoting a long-term vision for its digital assets. For several months, many companies have been undergoing restructuring that has had a direct impact on their internal capabilities. This restructuring has also led to slowdowns in the development of longer term marketing assets. Since these projects would normally develop slowly over time, it’s taking longer for the effects on these companies’ gross revenue and net results to be perceptible. The truth is that, in many cases, there’s a huge amount of internal pressure t …
February 1, 2021
3
min read
Why the performance indicators you use will become unreliable
Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussions of such a transformation in the digital world. Today, we are going to take a closer look at its consequences on the measurement of data, what we call analytics . Get ready, you will have to question several performance indicators that you observe on a daily basis to measure your effectiveness! We will therefore focus mainly on the repercussions of the cookie apocalypse on primary cookies. Unlike third-party cookies, which tend to disappear, primary cookies will remain relevant, but will experience major changes: the lifetime of primary cookies will be limited to 7 days (or even 24 hours in some cases) on the Safari browser; Cookies on Firefox will be deleted daily unless there has been user activity within 45 days. CHANGES IN YOUR DAILY LIFE What does this limited lifespan imply? In fact, this means that it will be difficult to recognize a user from one visit to another, which will ha …
February 25, 2021
5
min read