How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The goal? To allow nonprofits to advertise on their platform, free of charge. Essentially, this grant allows organizations to drive traffic to their websites, to spread awareness about their causes and, in doing so, to raise funds – if that’s your organization’s goal.
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discussion by addressing the cookie apocalypse and IDFAs from the perspective of digital measurement tools. The cookie and IDFA apocalypse A quick reminder of what we refer to as the cookie apocalypse: This refers to all the new web browser features that cut cookie lifespan to increase user privacy. Through its ITP feature, Apple was one of the promoters of this new trend. ITP 2.2 had a significant impact on advertisers; and web and optimization platforms because it affected the lifespan of first-party cookies (cutting it to one day). Google also announced in mid-January 2020 that it was planning to render third-party cookies obsolete by 2022. On the mobile front, in June 2020 Apple announced that users of iOS 14 will decide whether to allow apps to collect the IDFA (expected release in early 2021). To make it simple, first-party cookies (web) and IDFA (Apple mobile OS) are used for user iden …
Measure Social Media with Google Analytics and Webmaster Tools
It's fresh, it's just been released: Google is taking a step closer to measuring social media performance by integrating reports dedicated to the measurement of interactions on their "+1" button in the tool Webmaster Tools, and announces at the same time the launch of a social tracking plugin for Google Analytics. Tracking interactions with the +1 button is automatic and requires no code customization, unlike tracking on other social networks such as Facebook and Twitter. In any case, the new reports are already present in both tools.