I Tested the Off-Facebook Activity Management Module
Facebook recently made available a new tool enabling better management of our personal data shared outside of its platform. “Off-Facebook Activity” is a tool that lets you manage the data you share outside of Facebook. This data is traditionally accumulated through Facebook pixel, the log-in module or even its SDK (software development kit) and enables the measurement of user activity in a mobile application. Since we rarely use the words “Facebook” and “transparency” in the same sentence, it goes without saying that this news caught my attention. So I decided to test the tool in order to see whether it was not just easy to access, but also easy to use. It also allowed me to answer a big question that’s been on everyone’s mind: Does Facebook really care enough about its users to offer them better control over their personal data? First step: Find the tool Crafty web user that I am, my first reflex was to visit the Parameters section of my Facebook account. Many of you will tell me that …
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The future of advertisers on Facebook
For the aperitif this week, we welcome Jean-Hugues Roy, former journalist at Radio-Canada and professor at UQAM, to discuss the recent tremors that have hit the web giant Facebook and the potential repercussions on the decisions of advertisers.
How and why to add Facebook insights to your website
Did you know that Facebook offers a tool to analyze the viral properties of your website on Facebook? Indeed, Facebook allows you to install the same statistics tool on websites as on pages: Facebook Insights . THIS TOOL ALLOWS YOU TO SEE, AMONG OTHER THINGS: The number of impressions of your web pages on Facebook The number of times visitors like the article out of total visitors The number of impressions of your articles on Facebook following shares The number of organic shares of the article on Facebook (without going through the Facebook "share" button) Demographics of users who have shared your articles Facebook Comments usage statistics (number of comments / impressions) Media-type sites, sites with a lot of daily content, and blogs will have the greatest benefit from using this tool to analyze the social media reactions of their content over time. Data from Facebook Insights compiled with data from Google Analytics will allow for even more comprehensive insights into the most po …