Integrating Social Media into a Web Strategy: A Summary
This article is in fact the summary of a more imposing document, a presentation in fact delivered to …
Faire une bonne page 404 — 10 conseils
La page 404 donne toujours l’impression d’être arrivé dans un endroit inexploré d’Internet. Un genre …
The web is going green
We talk a lot about web 2.0, social networks and user-generated content. Along with the gargantuan g …
Design an ergonomic homepage
The homepage is usually the most visited page of a website. It is often the first page that we consu …
Bounce rate influences revenue
I went to test the new features of Google Analytics as soon as they went online last week and they a …
Top 28 Visio Keyboard Shortcuts
For Visio lovers…or those who have no choice but to use it, here is a resource to improve your relat …
10 ways to pay less for your Adwords
If you are investing in the keyword purchasing, this article may be a key factor in improving their …
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With Google Analytics, there's no more reason not to measure!
Although the free tool has been around for two years now and not a day goes by without an article ta …
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Subscribe to YouTube now possible with a Google account
The challenge of any acquisition is of course to succeed in integrating the acquired entity in order …
SEO and Web Analytics: it takes two!
Do you optimize your web site for search engines? If so, you probably notice that the competition in …
Trends 2007: User Generated Content Powers Business
Internet users were the personality of the year 2006 of the prestigious Time Magazine. They have ind …
Trends 2007: democratization of personal syndication
I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …
Business philosophy: Google vs. Microsoft
Following a conversation with the journalist from Les Affaires newspaper Jérôme Plantevin, I share w …
The web of millennials
The more the Internet makes its way into our offices, our living rooms and our schedules, the more w …
Business Etiquette in Sending Email
TechRepublic mailing list contributor PenguinVitamins has compiled a list of things to avoid when se …
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Electronic voting, approaches and risks
Electronic voting and, more generally, online democracy are essential issues for the development of …
CMS and Accessible Relationship Marketing
In previous articles, I discussed the irrefutable advantages of using a content management system (C …
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The Web: the tool of choice for marketing research
Online marketing research is booming. A recent study by Ciao AG revealed that 87% of marketing resea …
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Optimizing interaction channels and drive-to-web incentives
An increasing number of companies understand the benefits of offering pertinent online information a …
Automating Your Organization: A Few Pointers
Organizations that wish to automate certain activities in order to eliminate any friction that may b …
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Setting good performance measures, a practice that guarantees success!
With the maturity of the Internet, it is now possible to better use Web performance measurement tool …