I went to test the new features of Google Analytics as soon as they went online last week and they allowed me to make a first discovery. Bounce rate , at some level, has a significant influence on revenue. Indeed, I took two sites among our e-commerce clients and compared these two metrics between September and December.
Let's take the example of site A,
Here is the example of site B,
The orange lines represent the revenue and the blue lines, the bounce rate. We notice that it has an opposite relationship between its two metrics and the variation is conditioned by the bounce rate. Therefore, when the latter increases, the income decreases. Additionally, I found that for each site, when the bounce rate hits a certain level, the revenue fluctuates drastically either up or down.
It remains that this estimate is not based on any scientific literature, but we can see a relatively concrete trend with these two examples. That said, the bounce rate is a metric that should not be overlooked , especially when talking about e-commerce sites and today's exercise, although brief, proves it.
The return of annual planning?
Given the year (and a half) we’ve just experienced, companies have had to come to terms with a huge amount of adversity. We closed, we reopened, we reclosed, we cancelled, we backed off, and sometimes we even went ahead too quickly (shout-out to my restaurateur friends!). In short, what we just went through was, without a doubt, for many companies (and people), the most difficult experience we’ve had in the past 30 years. A period of uncertainty and loss In my last article, I mentioned that my clients seem to have traded in their long-term plans for short-term initiatives that produce immediate results. Obviously, in many cases, this is the right thing to do to ensure their survival. But now that many seem to have been able to get their heads above water, it’s time to start moving ahead with the projects that they put off for a time. The post-lockdown recovery has brought a new challenge to be faced by employers: a labour shortage. The BDC estimates that 40 percent of Canadian entrepre …
Stress less about project risks
Our team went to the last PMP Symposium in Montreal. Here is what caught their attention the most. What do you know about risk management? 2018 is definitely shaping up to be an intense year for Adviso’s project management team. In addition to major growth, an end-of-summer move and a number of major clients projects on the go, the team is continuing its perpetual quest to explore and exploit industry best practices. To that end, some of us had the chance to attend the PMI Montreal Symposium at Plaza Centre Ville at the end of April. Organized by the Project Management Institute of Montreal, it’s the biggest event of the year for professionals in the field. The non-profit’s goal is to promote project management and encourage the development of the profession in Quebec. Since I launched a sustainable development mobile app two years ago, the Symposium session that interested me the most was one on humanitarian aid projects and their unique contexts. It’s a theme that’s been particularly …
Stress less about project risks
Our team went to the last PMP Symposium in Montreal. Here is what caught their attention the most. What do you know about risk management? 2018 is definitely shaping up to be an intense year for Adviso’s project management team. In addition to major growth, an end-of-summer move and a number of major clients projects on the go, the team is continuing its perpetual quest to explore and exploit industry best practices. To that end, some of us had the chance to attend the PMI Montreal Symposium at Plaza Centre Ville at the end of April. Organized by the Project Management Institute of Montreal, it’s the biggest event of the year for professionals in the field. The non-profit’s goal is to promote project management and encourage the development of the profession in Quebec. Since I launched a sustainable development mobile app two years ago, the Symposium session that interested me the most was one on humanitarian aid projects and their unique contexts. It’s a theme that’s been particularly …